Brief
Company Name: Pianca Company
Vision: To provide high-quality coffee and specialty coffee drinks.
Target Audience: Young people aged 20 to 35, both men and women, who appreciate modern lifestyle and value smart, innovative, and distinctive products.
Competitors: All specialty coffee shops in Riyadh.
Company Message: For every coffee lover, Pianca is the intersection of these worlds.
Brainstorming
After researching the café and coffee, and the brand name Pianca, a connection was made between them and the sun. The name Pianca has meanings related to brightness, whiteness, and radiance, which are characteristics of the sun. Coffee gives people energy, vitality, and liveliness, which are also attributes associated with the sun.
Brainstorming
After researching the café and coffee, and the brand name Pianca, a connection was made between them and the sun. The name Pianca has meanings related to brightness, whiteness, and radiance, which are characteristics of the sun. Coffee gives people energy, vitality, and liveliness, which are also attributes associated with the sun.
